
One Warranty Model Doesn’t Fit Every Dealership
Every dealership is different. We build warranty solutions around your priorities, whether that’s customer loyalty, brand protection, or maximising profit and control.
James Purcell
Managing Director
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Every dealership runs differently.
Some prioritise long-term customer loyalty and brand trust.
Others want tighter control, higher margins, and the ability to manage risk in-house.
Most warranty providers force dealers into a single model that rarely fits either goal properly. At Love Warranty, we take a different approach.
We build warranty products around your priorities.
Warranties Built to Support Customer Loyalty
If your focus is trust, retention, and protecting your reputation, we design warranties that do exactly that.
We manage the programme end to end:
Profits are structured correctly, not stripped out through excessive admin fees
Claims are handled efficiently and consistently
Customers are protected with clear, fair cover
You can choose between dealer-backed or discretionary warranties depending on your setup and appetite for risk.
The outcome is simple.
Customers feel looked after. Claims are handled properly. Your brand gets stronger, not dragged into disputes.
Warranties Built to Maximise Profit and Control
If your priority is margin and control, we support that too.
In this model:
You handle the claims
You keep the margin
You rent our systems, software, and operational support
You take on the risk, but you stay in full control of decisions, processes, and profitability. Our platform gives you the structure, reporting, and tooling to run a warranty programme properly without being constrained by a third party.
This approach suits dealers who want autonomy and are confident managing their own exposure.
Two Routes. One Platform.
The key difference with Love Warranty is flexibility.
Some dealers want us to manage risk and customer experience.
Others want the tools and freedom to do it themselves.
Both are valid. Both can work. The wrong choice is being forced into a model that does not suit your business.
That is why we design each warranty solution around what matters most to you, whether that is customer care, profitability, or a balance of both.
Build the Warranty That Fits Your Dealership
Warranties should support your business, not restrict it.
If you want to improve customer loyalty, protect your brand, or unlock a reliable revenue stream without unnecessary friction, we can help you build the right structure.
Get in touch and let’s design a warranty that works for your dealership.
Register your interest to find out more.





