The £1m Profit Warranty Playbook
Bad warranties do not fail randomly. They fail for the same predictable reasons every time. The £1m Profit Playbook breaks down how profitable warranty programmes are actually built, using real data, real structures, and lessons learned from the field.
Benjamin Brown
Operations Director
Table of contents
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Introducing the £1m Profit Playbook
Most warranty programmes fail for the same reasons.
They are priced on hope, not data.
Funds are structured incorrectly.
Claims are managed reactively.
And when pressure hits, margin disappears.
We have seen this cycle play out again and again across UK dealerships. Not because teams are careless, but because the system itself is broken.
That is why we created The £1m Profit Playbook.
Why we created the playbook
Over the last few years, we have worked directly with dealers to rebuild failing warranty programmes from the ground up.
Different brands. Different volumes. Same underlying problems.
Warranty funds leaking quietly month after month
Claims ratios that look fine until it is too late
Admin teams forced into defensive decisions
Customers losing trust when claims go wrong
What became clear is this.
Success in warranties is not about selling more policies. It is about structure, discipline, and control.
The playbook exists to put that knowledge in one place.
What the £1m Profit Playbook actually is
This is not theory.
It is not generic advice.
And it is not written to impress.
The playbook is a practical guide that shows:
How profitable warranty funds are actually built
How to price based on risk, not assumptions
How to spot problems before they turn into losses
How to balance customer outcomes with commercial reality
How to scale without losing control
Everything inside comes from real programmes, real numbers, and real mistakes we have already made and fixed.
How this helps guarantee better outcomes
No book can guarantee results on its own.
But bad warranties fail for predictable reasons.
This playbook removes those failure points.
By following the frameworks inside, dealers gain:
Clear rules for pricing and fund allocation
Visibility over claims behaviour and trends
Control over risk as volumes grow
Confidence that claims can be paid properly
When warranties are built correctly, profit becomes a byproduct of good decisions rather than a gamble.
How to download the playbook
The £1m Profit Playbook is available to download now.
You can access it directly using the link below.
—> [Download the £1m Profit Playbook] <—
No obligation. No sales pressure. Just the full guide.
Want help applying it?
Some dealers are happy to take the framework and implement it themselves.
Others want support.
We help with:
Reviewing existing warranty funds
Rebuilding pricing and product structures
Setting up reporting and controls
Ongoing claims and fund oversight
If you want help applying what is in the playbook to your business, you can book a conversation with our team.
A final note
Warranties should protect customers, support dealers, and make commercial sense.
When they do not, everyone loses.
This playbook exists to change that.
