
The Warranty Industry Is Broken. Here’s How We’re Fixing It.
The warranty industry is broken. Overpriced products, hidden exclusions, and rejected claims have damaged trust. Here’s how a transparent, data-led approach is fixing what warranties were meant to do.
James Purcell
Managing Director
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The warranty industry has a problem.
Customers are frustrated by products that promise protection but fail when it matters most.
Dealers are stuck in the middle, trying to manage expectations while still making a profit.
And too many warranty providers focus on cutting costs rather than looking after customers.
This isn’t a fringe issue. It’s systemic. And it’s why trust in warranties is at an all-time low.
The Three Core Problems With Warranties Today
After working with thousands of warranties and handling hundreds of claims, the issues are clear.
1. Overpriced warranties create false expectations
Customers pay high premiums and assume they are fully protected. When claims arise, the reality rarely matches what was sold. This gap between expectation and outcome causes frustration, complaints, and damaged dealer relationships.
2. Excessive admin fees drain the fund
Many warranty companies take large admin fees before a single claim is paid. This leaves less money available to support customers and increases the likelihood of claims being rejected or restricted.
3. Terms and conditions are full of loopholes
Complex wording, exclusions, and technical clauses are often used to avoid paying claims. The result is predictable: valid claims declined, customers left out of pocket, and reputational damage for everyone involved.
These problems are not accidents. They are built into how most warranties are designed.
A Different Approach to Warranties
At Love Warranty, we decided to do things differently.
We build warranties that are fair, clear, and dependable. That starts with how decisions are made.
We don’t rely on theoretical models or industry averages. We use real-world data from thousands of warranties and hundreds of actual claims to shape our products, pricing, and processes.
The result is simple and measurable.
98.7% claims payout rate.
If a claim is valid, we pay it. No excuses.
Transparency Without the Small Print Traps
Our terms and conditions are written to be understood, not exploited.
No hidden clauses
No vague exclusions
No loopholes designed to block claims
Customers know what is covered. Dealers know what they are selling. And when something goes wrong, the process is clear and consistent.
This transparency protects everyone.
More Than Just a Warranty
A modern warranty should do more than approve or decline claims.
That’s why our offering goes beyond core cover and includes:
Hire car support
Roadside recovery
Concierge-style customer assistance
These services reduce stress for customers and remove pressure from dealer teams when issues arise.
The Industry Isn’t Beyond Repair
The warranty industry doesn’t need cleverer exclusions or tighter rules.
It needs:
Transparency
Fairness
Genuine customer care
When warranties are designed properly, they protect customers, support dealers, and remain commercially viable without conflict.
That’s the model we’re building.
Ready for a Warranty That Actually Works?
If you’re tired of rejected claims, unhappy customers, and unclear terms, there is a better way.
We’re here to help you deliver warranties that do what they’re supposed to do:
protect customers when it matters.
Register your interest to learn more.





