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11 May 2025

11 May 2025

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The Warranty Industry Is Broken. Here’s How We’re Fixing It.

The warranty industry is broken. Overpriced products, hidden exclusions, and rejected claims have damaged trust. Here’s how a transparent, data-led approach is fixing what warranties were meant to do.

Ben Brown
Ben Brown
Ben Brown

James Purcell

Managing Director

INDUSTRY
INDUSTRY
INDUSTRY

Table of contents

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The warranty industry has a problem.

Customers are frustrated by products that promise protection but fail when it matters most.
Dealers are stuck in the middle, trying to manage expectations while still making a profit.
And too many warranty providers focus on cutting costs rather than looking after customers.

This isn’t a fringe issue. It’s systemic. And it’s why trust in warranties is at an all-time low.

The Three Core Problems With Warranties Today

After working with thousands of warranties and handling hundreds of claims, the issues are clear.

1. Overpriced warranties create false expectations
Customers pay high premiums and assume they are fully protected. When claims arise, the reality rarely matches what was sold. This gap between expectation and outcome causes frustration, complaints, and damaged dealer relationships.

2. Excessive admin fees drain the fund
Many warranty companies take large admin fees before a single claim is paid. This leaves less money available to support customers and increases the likelihood of claims being rejected or restricted.

3. Terms and conditions are full of loopholes
Complex wording, exclusions, and technical clauses are often used to avoid paying claims. The result is predictable: valid claims declined, customers left out of pocket, and reputational damage for everyone involved.

These problems are not accidents. They are built into how most warranties are designed.



A Different Approach to Warranties

At Love Warranty, we decided to do things differently.

We build warranties that are fair, clear, and dependable. That starts with how decisions are made.

We don’t rely on theoretical models or industry averages. We use real-world data from thousands of warranties and hundreds of actual claims to shape our products, pricing, and processes.

The result is simple and measurable.

98.7% claims payout rate.

If a claim is valid, we pay it. No excuses.

Transparency Without the Small Print Traps

Our terms and conditions are written to be understood, not exploited.

  • No hidden clauses

  • No vague exclusions

  • No loopholes designed to block claims

Customers know what is covered. Dealers know what they are selling. And when something goes wrong, the process is clear and consistent.

This transparency protects everyone.

More Than Just a Warranty

A modern warranty should do more than approve or decline claims.

That’s why our offering goes beyond core cover and includes:

  • Hire car support

  • Roadside recovery

  • Concierge-style customer assistance

These services reduce stress for customers and remove pressure from dealer teams when issues arise.

The Industry Isn’t Beyond Repair

The warranty industry doesn’t need cleverer exclusions or tighter rules.

It needs:

  • Transparency

  • Fairness

  • Genuine customer care

When warranties are designed properly, they protect customers, support dealers, and remain commercially viable without conflict.

That’s the model we’re building.

Ready for a Warranty That Actually Works?

If you’re tired of rejected claims, unhappy customers, and unclear terms, there is a better way.

We’re here to help you deliver warranties that do what they’re supposed to do:
protect customers when it matters.

Register your interest to learn more.

Looking for more? Dive into our other articles, updates, and strategies

Costa Mesa, Orange County, California, USA

York, North Yorkshire, UK

@ 2026 Love Warranty Limited. All rights reverved

Love Warranty provides technology, administration support, and warranty programme management services to motor dealers and partners. We are not a bank, insurer, financial institution, lender, or credit intermediary. Our services do not include regulated financial advice, consumer credit, payment processing, or the custody of client funds. Any warranty products managed through our platform are provided subject to the applicable terms, conditions, and eligibility criteria agreed between Love Warranty and the dealer or programme owner.

Access to the Love Warranty platform and related services is governed by our Terms of Use and Privacy Policy. Any customer or dealer data entered into the platform is processed in accordance with applicable data protection laws and stored using appropriate security controls. Love Warranty does not guarantee financial outcomes, programme performance, claim ratios, or compliance results arising from the use of the platform or our services.

Where third-party tools, systems, or integrations are used, these are provided “as is”, and Love Warranty accepts no responsibility for their availability, accuracy, or continued operation. Love Warranty does not provide accounting, tax, or legal services unless formally agreed under a separate written agreement. Dealers and programme owners remain responsible for ensuring the accuracy of their data, the suitability and pricing of their warranty programmes, and compliance with all applicable laws and regulations.

Insights, analytics, financial modelling, or guidance made available through the platform or consultancy services are intended to support decision-making only and should not be relied upon as professional advice. Any projections or performance indicators are illustrative and not guarantees of future results.

Love Warranty Limited is a United Kingdom registered company. For information relating to platform usage, warranties, dealer programmes, support, or data security, please contact our team or refer to our Help Centre.

Costa Mesa, Orange County, California, USA

York, North Yorkshire, UK

@ 2026 Love Warranty Limited. All rights reverved

Love Warranty provides technology, administration support, and warranty programme management services to motor dealers and partners. We are not a bank, insurer, financial institution, lender, or credit intermediary. Our services do not include regulated financial advice, consumer credit, payment processing, or the custody of client funds. Any warranty products managed through our platform are provided subject to the applicable terms, conditions, and eligibility criteria agreed between Love Warranty and the dealer or programme owner.

Access to the Love Warranty platform and related services is governed by our Terms of Use and Privacy Policy. Any customer or dealer data entered into the platform is processed in accordance with applicable data protection laws and stored using appropriate security controls. Love Warranty does not guarantee financial outcomes, programme performance, claim ratios, or compliance results arising from the use of the platform or our services.

Where third-party tools, systems, or integrations are used, these are provided “as is”, and Love Warranty accepts no responsibility for their availability, accuracy, or continued operation. Love Warranty does not provide accounting, tax, or legal services unless formally agreed under a separate written agreement. Dealers and programme owners remain responsible for ensuring the accuracy of their data, the suitability and pricing of their warranty programmes, and compliance with all applicable laws and regulations.

Insights, analytics, financial modelling, or guidance made available through the platform or consultancy services are intended to support decision-making only and should not be relied upon as professional advice. Any projections or performance indicators are illustrative and not guarantees of future results.

Love Warranty Limited is a United Kingdom registered company. For information relating to platform usage, warranties, dealer programmes, support, or data security, please contact our team or refer to our Help Centre.

Costa Mesa, Orange County, California, USA

York, North Yorkshire, UK

@ 2026 Love Warranty Limited. All rights reverved

Love Warranty provides technology, administration support, and warranty programme management services to motor dealers and partners. We are not a bank, insurer, financial institution, lender, or credit intermediary. Our services do not include regulated financial advice, consumer credit, payment processing, or the custody of client funds. Any warranty products managed through our platform are provided subject to the applicable terms, conditions, and eligibility criteria agreed between Love Warranty and the dealer or programme owner.

Access to the Love Warranty platform and related services is governed by our Terms of Use and Privacy Policy. Any customer or dealer data entered into the platform is processed in accordance with applicable data protection laws and stored using appropriate security controls. Love Warranty does not guarantee financial outcomes, programme performance, claim ratios, or compliance results arising from the use of the platform or our services.

Where third-party tools, systems, or integrations are used, these are provided “as is”, and Love Warranty accepts no responsibility for their availability, accuracy, or continued operation. Love Warranty does not provide accounting, tax, or legal services unless formally agreed under a separate written agreement. Dealers and programme owners remain responsible for ensuring the accuracy of their data, the suitability and pricing of their warranty programmes, and compliance with all applicable laws and regulations.

Insights, analytics, financial modelling, or guidance made available through the platform or consultancy services are intended to support decision-making only and should not be relied upon as professional advice. Any projections or performance indicators are illustrative and not guarantees of future results.

Love Warranty Limited is a United Kingdom registered company. For information relating to platform usage, warranties, dealer programmes, support, or data security, please contact our team or refer to our Help Centre.