Why Giveaway Warranties Don’t Work and How to Fix Them

Giveaway warranties serve a purpose.
On their own, they are not enough.

When a warranty is given away with no upsell, there is rarely enough money left in the fund to comfortably pay all future claims. Over time, this creates pressure on pricing, claims decisions, and customer experience.

This is why upsells matter.

The 33% Rule

To keep a warranty fund healthy, sustainable, and fair, at least 33% of all warranties need to be upsold.

That level ensures:

• Enough money remains in the fund to pay claims

• Pricing stays accurate over time

• Customers receive proper cover when something goes wrong

Below that threshold, the fund struggles. Above it, the programme becomes stronger and more reliable.

Making Upsells Work Without Pressure

Upselling warranties is often seen as awkward or forced.

We wanted to change that.

So we created something that makes performance visible, competitive, and rewarding.

Introducing the Love Warranty League

The Love Warranty League is a simple performance league designed to reward dealerships that build healthy warranty programmes.

Here’s how it works:

• Upsell 33% or more of your cars each week

• You’re automatically entered into the League

• The higher your upsell rate versus giveaways, the higher you climb

No complex rules. No hidden conditions.

Real Rewards, Real Motivation

Performance in the League is rewarded.

Prizes range from small wins to once-in-a-lifetime experiences, including:

• Nando’s vouchers

• Silverstone pit lane access

• A week in the Maldives

The aim is simple. Reward the behaviour that keeps warranty programmes healthy and customers protected.

Fair for Every Dealership

Size doesn’t matter.

Large groups and small independents compete on an equal footing because performance is tracked proportionally, not by volume.

A dealership selling 10 cars a week has the same chance of climbing the League as one selling 100.

Stronger Funds, Better Outcomes

Pushing past the 33% upsell mark does more than win prizes.

It leads to:

• Stronger warranty funds

• Fewer rejected claims

• Better customer outcomes

• More stable long-term profitability

This is how giveaway warranties become sustainable.

Ready to Join the League?

Upsell more.
Strengthen your fund.
Climb the League.
Win rewards.

Ready. Lights out. Let’s build better warranty programmes together.