Prestige and Performance Bikes

The Bike Specialist

92%

of claims submitted with no follow-up required

45%

faster average repair turnaround

About

The Bike Specialists is a premium motorcycle dealership based in Sheffield, England, specialising in investment-grade, high-end, and collector motorcycles. Operating from a privately owned World War One army barracks in the city centre, the business serves investors, collectors, and enthusiasts worldwide. Founded in 2006 by James Holland, The Bike Specialists has built its reputation on traditional values, discretion, and an uncompromising focus on customer experience. With a strong export operation and tailored ownership packages, quality sits at the heart of everything they do.

Industry

Prestige and Performance Bikes

Company size

10-20

Founded

2006

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“Our reputation is built on putting the customer first. We needed a warranty partner that could match our expectations on service, speed, and transparency. Love Warranty delivered exactly that.”

James Holland

Founder & Owner

The Challenge

As warranty volumes increased, The Bike Specialists faced growing operational and financial pressure:

A 40% admin fee structure that restricted fund health
Slow claims turnaround, stretching into weeks
Limited visibility over outstanding liabilities
Warranty products that were not aligned to their specialist customer base
Missed opportunity to scale warranty distribution safely

The business needed a warranty partner that could protect customers without compromising service, cash flow, or brand reputation.

The Love Warranty Approach

Love Warranty rebuilt the entire warranty structure around control, speed, and long-term sustainability.

Key actions included:

Re-engineering the fund model to reduce admin overhead
Introducing rapid claims workflows and clear decision frameworks
Designing a bespoke warranty product aligned to high-end motorcycles
Implementing live fund visibility and liability tracking
Aligning warranty operations with The Bike Specialists’ premium service standards

“Love Warranty removed the friction. Quotes are clear, products make sense, and claims are dealt with quickly. It’s simplified the conversation and improved close rates.”

Dave Higgins

Sales Manager

The Results

The transformation delivered measurable improvements across every area:

Admin fee reduced from 40% to 16.92%
Claims processing reduced from weeks to under 3 days
A healthy reserve fund built to cover all outstanding liabilities
Warranty distribution increased by 42%
A custom-built warranty product tailored to their customers

The result was a scalable, compliant warranty programme that enhanced customer trust while protecting long-term profitability.

The Outcome

Love Warranty enabled The Bike Specialists to turn warranty from an operational risk into a controlled, value-adding part of the business.

With faster claims, lower admin costs, and a bespoke product aligned to their brand, The Bike Specialists now operate a warranty programme that supports growth without compromising quality, reputation, or financial discipline.

“Reducing admin costs while improving claims turnaround was critical for us. Love Warranty helped us de-risk the entire warranty programme without impacting customer experience.”

Chris Maguire

General Manager

Proven Warranty Programmes in Practice

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profit generated during the onboarding and growth phase

Redline Specialist Cars

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profit generated during the onboarding and growth phase