Lawton Brook

Lawton Brook case study
At a glance

Overview

Faster claims, full visibility and cover built for high-performance cars, so every client's ownership matches the standard of the showroom.

LocationKnaresborough, North Yorkshire
ExperienceOver 30 years
Programme focusSpeed and transparency

About

A prestige and performance car specialist in Knaresborough, North Yorkshire

For over 30 years, Lawton Brook in Knaresborough has built an unrivalled reputation for hand-picking the finest marques, from Land Rover and Porsche to Aston Martin and Ferrari.

When you operate at that end of the market, expectations are exceptionally high. Lawton Brook's clients expect perfection, not just on the day they collect their car, but throughout the entire time they own it.

Peter Donnell, General Manager, Lawton Brook

"Our clients expect perfection, not just on the day they collect their vehicle, but throughout the entire ownership journey."

Peter Donnell, General Manager

The challenge: A warranty that didn't match the experience

High-performance prestige cars come with incredibly complex engineering and technology. When something goes wrong, the owner expects it to be put right quickly and without fuss.

Traditional warranty providers often fall short of that. Heavy administration, restrictive claim limits and slow response times leave customers waiting and dealers chasing. For a business built on a premium experience, that simply wasn't good enough.

The solution: Built around speed, transparency and high cover limits

To protect its reputation for excellence, Lawton Brook partnered with Love Warranty.

Instead of a rigid, slow-moving traditional warranty, Love Warranty built a tailored programme around three things that matter most to a prestige dealer:

  • Speed: rapid claims assessment and clear authorisations, so repairs can start without delay.
  • Transparency: direct communication and a dealer portal that shows exactly where every claim is.
  • Cover that fits the cars: high claim limits and cover tailored to luxury and performance components.
Peter Donnell, General Manager, Lawton Brook

"Partnering with Love Warranty has been an absolute game-changer. Claims that used to take days or weeks are now processed swiftly. The direct communication and transparent portal give us full visibility, allowing us to resolve issues before they become a headache for our clients."

Peter Donnell, General Manager

The Lawton Brook showroom

The results: Confidence that brings customers back

In the prestige market, repeat and referral customers are everything. Every owner who has a good experience after the sale is one more reason to come back, and one more recommendation.

With Love Warranty behind every car, Lawton Brook's buyers know that if an unexpected mechanical problem happens, it will be dealt with professionally, fairly and without friction.

  • Rapid claims assessment and clear authorisations
  • Tailored cover for luxury and performance components
  • Stronger customer retention and more repeat and referral business
Peter Donnell, General Manager, Lawton Brook

"In our business, repeat and referral customers are absolutely everything. Love Warranty gives our buyers confidence that if an unexpected mechanical issue occurs, it will be dealt with professionally, fairly and without friction. It reinforces the trust they put in Lawton Brook."

Peter Donnell, General Manager

Protecting the brand, every step of the way

For Lawton Brook, a warranty isn't just a policy. It's part of the promise the dealership makes to every client. Love Warranty helps keep that promise long after the car leaves the showroom.

Discover how Love Warranty can transform your dealership's warranty programme. Book a demo.

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